Fireball is a liqueur made from a blend of Canadian whiskey, cinnamon flavoring and sweeteners. It is distributed by the Sazerac Company. In 2012 and 2013, the liqueur experienced a surge in popularity, which the company achieved through its use of social media, engaging bartenders in advertising, and word of mouth. True to the slogan: "tastes like heaven, burns like hell":
Fireball combines Canadian whiskey and cinnamon. Bottled at 33 vol. % alcohol. .
Aroma: Mixture of sweetness and spiciness, cinnamon and spices with a basic grainy character.
Taste: Sweet notes of cinnamon in combination with spicy spiciness, some vanilla and grain.
